Just Mike

What Is Social Media

// May 18th, 2010 // Uncategorized

I recently was in a discussion on Facebook about whether companies should use Social Media companies to run their efforts online or whether the owner should do it. It seemed many felt that Social Media efforts should be pure and not used as an advertising campaign.

Is Social Media only discussion between friends? Possibly, but I don’t see why it should be limited to that. I have family, close friends, friends, acquaintances, interesting people I read about, and random events. Social Media has these layers as well.

I asked my buddy, who mocked me for months about how stupid Twitter was but now loves it, if he followed companies and why. He wants to know what happens and uses Twitter as a feed for those sites. His favorite is Woot and now he can keep track of their Woot-offs.

How do you define Social Media and what it is for you?

For years they talked about permission marketing and it is here. I follow very few companies but the ones I do I want to here about their specials; actually I want them to respond when I ask a question and many fail at this. They are the ones who need a Social Media company helping them. That will be another post down the road.

Social media to me is getting the information that I want and listening to those I want. Yeah, sometimes it is boring and trivial but once again I choose who I listen to everyday like any other relationship. I can’t say what Social Media is for you just like I can’t say who your friends should be.